Analysis Of Media Proposal

I have aimed my magazine at both male and female teenagers at Chelmsford College, I am going to make my magazine appealing to my target audience by using contrasting colours to attract attention to the front cover. For the title I am going to use a bright white colour to contrast with the background autumn colours, I have chosen the colour white because it is a neutral colour and doesn’t aim to one sex more than the other. I am going to use an autumn colour scheme because the magazine will be sold in the autumn, I am selling the magazine in the autumn because there will be new students at the college and hopefully they will buy the magazine to get more of an insight into the college and general college life. For the forthcoming magazines I will use a colour scheme related to the current season.

I am going to use an image on the front cover of a male in autumn scenery, by the river to show a relaxed outside of class learning environment, that will hopefully encourage other students to advance their learning by studying in their own time in a quiet, peaceful environment. Generally females are portrayed to be the dominant sex for “getting on with their work and succeeding in education” so I am using a male model to be original and encourage both sexes to further their education.

I am going to use a medium-close up camera shot to give the model an identity and make it more personal to the target audience.

I am going to try to be original with the layout of the front page of the magazine. For the positioning of the title I am going to have it vertically against the spine of the magazine because it is unusual, this reflects the rebellion of teenagers in society and the want to be different to everybody else.

For the pricing of the magazine it will either be free of charge because students are not likely to have money to spare for a college magazine or I am going to sell it for a small amount to avoid the magazine being defaced or thrown around the college.

The frequency of the magazine will be on a two weekly basis because I think there will be enough to publish every two weeks, also it will keep the students informed of any new college news or updates.